A Look Inside SquaredOut’s Sales Techniques

October 8th, 2013 | by | uncategorized


SquaredOut Sales Techniques

Like almost every business, sales and direct marketing are a crucial element to our growth at SquaredOut.  Sales and Direct Marketing are a major part of how we acquire new clients ranging from top online newspapers to trade magazines and local event advertisers.  It is our sales teams job to first identify the best prospects for our offering and then use the phone and email to track down these prospects and push for product demonstrations. Part of what our team does on these demo’s is to educate the prospect on how our event marketing network can better serve them when it comes to promoting, displaying and distributing their events.


Our Sales Process:

As a management team we are always looking for innovative ways to drive sales and reduce the length of the sales cycle. We do our best to measure every step of the sales cycle from prospecting, to discovery, to qualifying for the demo and finally closing the deal. We find that a high percentage of our sales teams’ time is spent on the prospecting phase and we always discuss the impact it would have on our monthly sales results if we could just generate more qualified demo’s with our target market.  We close a very high percentage of the demo’s we perform and with that in mind we know we need to find ways to set more demo’s.


The Evolution from Product to Solutions:

One thing that has changed about our sales team and business over the past eight months is that now its not just our team needing to being great at sales and develop our skill set but we have also become a consulting partner to the online publishers we partner with. A big part of us being successful and providing value as consultants is effectively working with the publishers internal sales teams to help them more productively sell the SquaredOut advertising offering to their local business community and event advertisers. Part of this process is educating the publishers internal sales teams on the value of our service but an even bigger part is working with them on better ways to connect with local advertisers to sell all their offerings.  Through this transformation from selling our own product to being true consultants to the online publications we have developed our salespeople from “sales reps” to “sales managers” who are responsible for their own sales but just as importantly held accountable for the training and development of their publishers sales team.  In making this transition sales skill-set development and finding ways to be more productive has become increasingly important.


Helpful Sales Information:

A few weeks ago we came across a really useful and easy to execute blog post on the highly recognized Brian Tracy International Blog that preached some really straightforward and executable modern day prospecting tips.  We put a few of these into play with our sales team and within days were noticing real measurable results in the form of increased prospect levels and demo activity.  We found that these simple philosophies of being consistent on telemarketing (everyday with dedicated times), using modern day tools and social networks to get valuable information about prospects prior to the first call, developing a referral network & partnerships with sales people in other industries that sell to the same general markets as we do and finally doing a much better job of asking our existing customers to help us connect with their peers, were effective.  Even better was that these were not items that were difficult to transition from the classroom to the field.


Getting to the Point:

We wanted to write this blog post to share this with the partners we work with and other organizations that are servicing the online publisher arena like we are.  We know that in the startup world and this modern day competitive economy sales is more important than ever and we felt these concepts could help a very large audience, like they have helped SquaredOut. Take a look at these prospecting ideas shared by Steven Osinski, Sales and Marketing expert who teaches at San Diego State University. We think that you, just like us will have a few new strategies to integrate into your daily sales approach.

Hopefully some of you will find these sales prospecting strategies useful and make more money because of this!  If you do please let us know.  Also, please share any best practices or new approaches that you are trying, we are always open and eager to new innovative ideas that are actually working in the field.

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Online Event Promotion Via SquaredOut For National Title Co.

July 9th, 2013 | by | calendar widget, partnership


Online Event Promotion with SquaredOut

Many companies use our widget for event marketing in various industries nationwide. The widget has made marketing events much easier for many companies including National Title Co., a leading provider of title and escrow services in Nevada. In the real estate industry there are many events geared towards brokers, lenders and title companies. National Title Co. has used the widget to promote various events to their industry partners, not only helping them drive business but also becoming a more authoritative leader in their industry. National Title has contributed the following testimonial to show how they are using this widget in an industry that greatly benefits from this type of technology. So without further adieu, here’s how National Title’s take on how they use the widget!

Squaredout with icons

National Title’s Widget Use

As a company that hosts and attends events, such as conferences and open houses, we needed a platform to help broadcast them out. We needed to get the information about our events out to the general public — especially to those we weren’t already in contact with. Thankfully, SquaredOut was the perfect solution, making online event promotion easy using our website and social media.

It’s a simple tool: When we create events on the SquaredOut calendar, they immediately appear on our website, Facebook, Twitter and other social media for online event promotion. It even maps out event locations for guests using Google Maps and allows them to add events to their own personal and professional calendars — a very helpful tool.

It would have been a much more costly venture to create our own website widget, requiring us to pay a web designer or developer for implementation. But SquaredOut’s widget feature saves us both time and money, since it’s fully customizable and automatically synchs with the events on our SquaredOut dashboard. After easily installing the widget, we were able to display our events on our website by simply adding events to our SquaredOut account, allowing online event promotion in one seamless process.

What’s more, SquaredOut has partnered with many local publications and newspapers to help distribute events to a much larger audience. Every time you add an event to SquaredOut, it then gets sent to literally thousands of websites for online event promotion to more people outside of your immediate contacts. This feature, coupled with the ease of the website widget, have made SquaredOut one of our favorite tools here at National Title Company. So if you’re a property owner who also owns a business, we highly recommend you utilize SquaredOut for online event promotion— and make sure to keep your eye on our own SquaredOut widget to stay up to date with our events.


Wrapping Up

It’s interesting to see our clients using the SquaredOut widget in industries that have not quite caught onto this technology and type of platform yet. While the popularity of the widget seems to be most prominent in social based industries such as nightlife and non-profits, the doors are opening to new industries that can see great benefits from this type of widget. Have you used the widget or can you think of any other industries that would see benefit from the widget? Leave a comment below to let everyone know how you use it and what you think!

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Top 5 Event Apps To Improve Events

June 4th, 2013 | by | mobile app, squaredout


SquaredOut makes it easy to create event calendars for your website, but publicizing events isn’t the only way to make them successful. After SquaredOut brings the guests, there are many other event apps and gadgets you can take advantage of to help your events run smoothly.

Event Apps - Event Mobile Apps For Improving Events - The Seating Planner App
The Seating Planner App

The Seating Planner

For planning large events (such as weddings or corporate dinners), seating may be a frustrating part of the planning process. Avoid sloppy hand-written diagrams and download “The Seating Planner”, an electronic seating chart created by Gobee Labs that allows you to import your guests from Facebook as well as iPhone contacts. The application is available for iPhone and iPads and costs only $0.99.

Event Apps - Event Mobile Apps For Improving Events - Livestream App
Livestream App


The most efficient events use technology in innovative ways, like streaming in real-time on the web so people from across the globe can get involved. Livestream is probably the most popular service of its kind. It offers event owners a complete set of hardware and software tools to share their events with a growing community of over 30 million online. Integrated with Facebook, “guests” can comment and interact with the action, even if they’re thousands of miles away. The basic plan costs $42/month.

Event Apps - Event Mobile Apps For Improving Events - Event Check-in Apps
Event Check-in Apps

Event Check-in Apps

There are several event mobile apps currently available in the Apple App Store and on other mobile platforms that allow event planners to eliminate waste and check people in using only their smartphones or tablets. The app “Event Check-In” (free), for example, utilizes various iPads or iPhones at one venue, so that event planners can communicate from different entrances, track who has arrived and who has not, and immediately access real-time event analytics.

Event Apps - Event Mobile Apps For Improving Events - Wifarer indoor-positioning software App
Wifarer indoor-positioning App

Wifarer indoor-positioning software

If your event is an especially large one, like a corporate conference, Wifarer indoor-positioning software (free in the App store) can help your guests navigate the venue using Wi-Fi — saving you money and paper that might have been used on maps. Attendees may also receive location-specific content as they move, such as information on an exhibitor when they walk by a booth, allowing you to engage with your guests on an individual basis as they move through your event.

Event Apps - Event Mobile Apps For Improving Events - Babelverse Translator Software
Babelverse Translator

Babelverse Translator

Overcome language barriers at your event by using Babelverse, a startup that provides real-time speech translation services through a worldwide network of human interpreters. The company already touts a team of over 4,000 interpreters who know more than 640 languages, so you can guarantee there will be someone who can help your speakers communicate with every attendee of your event. Babelverse is available to both in-person and remote attendees, making your Livestream (and the actual event itself) accessible to the most diverse group of people possible.

Wrapping Up

Mobile apps are becoming increasingly more popular in all realms of life and especially for social events. With these event mobile apps you can not only publicize and market events more successfully, but several simple apps can lead to huge improvements in your attendee’s experience. Can you think of any other event apps to improve events? Let us know what you think!

This post was contributed by Laptops Plus West, a technology repair and service partner who also specializes in providing technology solutions for conferences and events.

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10 Ways On How To Market Your Event Online

May 30th, 2013 | by | squaredout


In today’s ever evolving online world, marketing an event “successfully” can seem like a full time job. It doesn’t matter if you are creating an event for a small business, a Fortune 500 company, or charity, gaining the maximum exposure and growing awareness is key. Below you will find 10 ways on how to market your event online.

10 Ways On How To Market Your Event Online - 1 - Market your event through social media

#1 – Market your event through social media

There are many ways to market your events through social media with the most popular being Twitter, Facebook, and LinkedIn. These outlets provide a different reach and target audience, so make sure you create a different campaign/message for each one.

For Twitter the size of the event you want to tweet about is going to determine how to market your event. If your event is large enough you want to give it its own Twitter account. The reason for doing this is that it adds credibility to the event. If people see that your event is big enough to have its own twitter handle, they may be more inclined to follow the event and attend.

Remember to use hashtags to raise awareness and encourage people to tweet out your hashtag to spread the word.

As far as tweets go you’ll want to create a schedule of how many tweets to send out per day and vary the tweets so that your not always tweeting about the same information so as not to annoy people.

DO NOT be afraid to ask for people to share your event by using the simple phrase, “Please RT!” This will increase the viral sharing of your event.

For Facebook you can create a series of posts that promote different aspects of your event such as announcing special guests, agenda’s, uploading photos, etc. The key is to keep your followers engaged and give them a reason to come back to your Facebook page.

Another way to utilize Facebook is to create a page for the event, then create a Facebook event from your page. This is very helpful for recurring events as it helps to build up a fan base over time. Some other benefits to creating a Facebook page are that you can add a like box to your website or blog, invite fans to attend your event, as well as pay to promote your event through Facebook ads.

For LinkedIn the goal is to promote your events to your professional network. Most of the time your professional connections share like-minded interests, and inviting them to your event can be a great way to build upon your business relationship.
Another great aspect of LinkedIn is once someone in your network RSVP’s to your event, it shows up on the home profile of everyone that person is connected to, essentially spreading the message for you.

Some other social sites to consider marketing an event through are Pinterest and Foursquare. Foursquare is great for location based check-ins to your event and Pinterest is good to promote visual aspects of your events.



10 Ways On How To Market Your Event Online - 2 - Market your event through your blog

#2 – Market your event through your blog

There are two ways you can go about marketing an event through your blog. You can either create a post for an existing blog or create a blog specifically for your event. No matter which option you decide to do, make sure to create posts announcing your event, and then give your readers information on a weekly basis marketing a different aspect of your event. Also feel free to try and develop partnerships and sponsorship opportunities with the use of your blog. Remember to promote the use of comments and actively share in following up to any comments posted to increase interest in your event.



10 Ways On How To Market Your Event Online - 3 - Market your event through email

#3 – Market your event through email

Another great way to market your event is through email. Although people get bombarded everyday with emails, it’s still a very effective communication tool. If you’re like most people, the first thing you do in the morning when you get up is to check your email. If there is an event in a person’s email that they are interested in, they are more likely going to click on it in their email than anywhere else.

The first step you need to do is determine which email software to use. MailChimp offers a free version of their software for up to 2000 emails. So if your email list consists of less than 2000 emails this may be the way to go for you. They also have monthly payment plans as well as pay as you go plans and they are affordably priced. Constant Contact is another email software, but they only offer monthly plans and I would say they are more expensive than MailChimp. Others include Campaigner and iContact, which offer similar choices, so do your research and decide which one works best for you.

Once you have decided upon which email software to go with you need to create your first email announcing your event. Once this is sent out make sure to send out an email a week to keep your followers engaged with new information. Always keep the title of your email interesting and to the point, and put emphasis on registering for the event. When you get close to the day of your event you’ll want to ramp up your email promotion to an email a day or an email every other day to increase excitement.



10 Ways On How To Market Your Event Online - 4 - Market your event through online calendars

#4 – Market your event through online calendars

Another avenue to market an event through is online calendars. There are many online calendars out there, but you want to focus on ones that will promote your event for you, and get your event in front of more people. The ultimate goal is to get someone to add your event to his or her calendar. One such calendar that comes to mind is SquaredOut’s calendar. They have partnered with many local publications and newspapers as well as national companies to help distribute your events to more locations. So when you add an event to SquaredOut it can get distributed to essentially thousands of websites putting your event in front of more people. They also allow you to share your events with social media sites Twitter, Facebook, and LinkedIn as well as for anyone to follow your calendar or events.

Another feature of their calendaring platform is the ability to create a website widget. With this widget you can add it to any page on your website, and when you add an event to your calendar it get’s distributed to your widget. So if you create a website widget and add it to your homepage, event page, blog, and Facebook calendar, you just add your event once and it get’s distributed to all four locations. The widget is also fully customizable so you can design it to fit your brand.

From there your event goes into SquaredOut’s internal search engine where people can search for it, add it to their calendar, share it with friends, upload photos, RSVP, and make comments regarding your event.

Regarding partnering with local publications, SquaredOut has also made it easy for people to add their events directly to the publication putting your event directly in front of the publications user.

If you would like to learn more about creating an event or widget on SquaredOut please click here. If you’re a publication and would like to allow the public to add events to your site, contact sales@squaredout.com.



10 Ways On How To Market Your Event Online - 5 - Market your event by promoting your hashtags

#5 – Market your event by promoting your hashtags

To increase the viral marketing of your event make sure you put your hashtag on everything including your graphics, social media posts, emails, blog posts, and online event calendars. The reason for this is that hashtags make your event more searchable and findable. When your event is over, people will continue to promote your event through your hashtag when they tweet out memorable lines they encountered at your event. This is especially useful if your event is recurring.



10 Ways On How To Market Your Event Online - 6 - Market your event using Google or Facebook ads

#6 – Market your event using Google or Facebook ads

If you’re willing to spend a little bit of money you can choose to set up both a Google Adword campaign and Facebook ad campaign. The key to doing this right is to set a budget for this kind of marketing and then set a daily budget of what your willing to spend on clicks. If you fail to set a daily budget your total budget can be eaten up in a single day if your event goes viral.

After you have your budget set, you need to determine what keywords you want to use to target individuals who want to attend your event. After you have determined your keywords, write out up to ten different versions of your ad and test them to see which one receives the best click results. Once that is determined focus all of your efforts to marketing the top 3 ads for variety.



10 Ways On How To Market Your Event Online - 7 - Market your event through photos

#7 – Market your event through photos

Possibly the best way to generate buzz about an event is through the posting of photos. Obviously if this is the first time your having this event or it is a one time event that isn’t recurring, your not going to have photos to reference. So how do you generate buzz with photos if you don’t have any from a prior event?

This is where your imagination comes in. You can stage a photo of what people can expect to see when they attend your event. You can photograph merchandise. You can allow people to upload photos of what they might wear to an event. If you’re having a public speaker you can photograph them. Or if it’s for a charity, photograph what your charity will benefit. The possibilities are endless.

The key here is that people relate to photos, and that might be the difference of whether or not they are going to attend or not.



10 Ways On How To Market Your Event Online - 8 - Market your event through graphics

#8 – Market your event through graphics

Graphics are important to almost every aspect in marketing your event. Whether you’re posting a graphic to a social media site, using it in an email, adding it to your website, blog or online calendar, graphics are essential to your message.

When creating any graphics remember to keep it simple. People like high quality informative graphics that incite an emotional response. If you can connect with a persons emotions, it can help you to get your message across. Remember it’s always important to provide pertinent information such as name of the event, date, time, and location. Feel free to create different varieties and always put a way for people to either register or contact you for more information.



10 Ways On How To Market Your Event Online - 9 - Market your event through your website

#9 – Market your event through your website

Possibly the best way to market an event is to do so through a website. You can choose to create a website specifically for your event or create a page to add to an existing website. Whatever you decide your website is going to be the main place you drive people to register for your event.

Once you get your website up and running make sure to add your web address to all marketing materials. Your website is the main location where people come to get more information about your event, and all other marketing efforts should focus on driving people back to your website.

You want to make it easy for people to register for your event, so don’t be afraid to make your registration buttons large and visual. As far as the registration page goes, don’t burden people with making them fill out too much information. Once they are registered, keep them up to date with any changes, promotions, and updates through email.



10 Ways On How To Market Your Event Online - 10 - Market your event through Search Engine Optimization

#10 – Market your event through Search Engine Optimization

To make it easy for people to find your event its important to optimize your website. Determine which search queries people are going to use and use them to create your keywords. It’s also important to create an easy to read title and description that references some of the keywords you used for your page. When writing the content for your page, make sure you reference some of these keywords throughout your content to increase the relevance of the keywords used in search queries.

It’s important to do this for each event page in order to push traffic to specific pages and increase your pages ranking. For instance if you want to direct people to register for your event, optimize your registration page with keywords pertinent to registering for your event. If you want them to learn about your event you can use keywords to direct them to your homepage.

Well that wraps up 10 ways to market any event. If you have any questions or would like to learn more information feel free to comment below and we will be sure to get back to you in a timely manner.

photo credit: daniel_iversen via photopin cc

photo credit: JASElabs via photopin cc

photo credit: teddy-rised via photopin cc

photo credit: uwgb admissions via photopin cc

photo credit: Presidio of Monterey: DLIFLC & USAG via photopin cc

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Ecommerce Growth Is Tapping Into Traditional Industries

May 16th, 2013 | by | mobile app, partnership, squaredout


Ecommerce Growth Is Tapping Into Traditional Industries

The Internet is evolving all around us, and it is changing the way people do basic activities. Over the past five years, ecommerce has seen a steady increase in sales, growing twice as fast as total retail sales, with the trend expected to continue if not multiply over the next five years. In 2012 alone, ecommerce grew by 14.8 percent over 2011 — that’s almost three times greater than the total retail sales growth rate of 5.3 percent. What’s more, by 2017, 10 percent of all U.S. retail sales will occur on the Internet.

It’s easy to see why online merchants are accommodating customer wishes by allowing services like in-store pickup and store returns for items purchased online. Plus, the increased personalization found on e-commerce sites — like the ability to recommend items based on purchasing history, recently viewed items, wish lists, etc. — makes shopping online a more intuitive, streamlined experience for many consumers.

Home Design and Décor Goes Digital

Visual products such as window fixtures and high-end tiling which were once thought to be only available in brick and mortar stores like Home Depot are now sold in volume by specialist sites like tileliving and Blindsgalore. These sites, with their industry expertise on their product offering, are able to offer greater customer service, stronger industry knowledge and support, more products and lower prices — all available at the click of a mouse.

Home-improvement used to be a stressful chore. Driving to the nearest store on a busy Saturday, wandering massive isles, deciding on a product amidst the disarray of shelves, and then lugging it home doesn’t make for a fun or productive afternoon. But with ecommerce businesses such as tileliving and Blindsgalore, a once-daunting chore is as simple as scrolling and clicking.

But commerce isn’t the only service that has improved via the Internet. Event marketing is happening more and more online, replacing old-school tactics like print advertisements and radio ads with digital strategies. Flipping through a magazine and stumbling upon an ad for an event is a passive activity — often lasting for only a few seconds — whereas an effective digital campaign can lead to consumers actively interacting with the event content anywhere from two to five minutes.

The emergence of mobile technology, for example, enables engagement while consumers are already experiencing events. Companies may include a call to action for a mobile campaign that makes the crowd a part of the event. This may be done by asking audience members to submit user-generated content, opt-in for mobile or email communications in the future or even purchasing something online. Similarly, social media allows event organizers to interact directly with their audience, answering questions or spreading hype by re-tweeting or sharing related posts.

It’s not enough to sell physical products or practice traditional marketing tactics anymore; in today’s multimedia landscape you have to make things digital to be truly successful.

Wrapping Up

The push to go digital has never been stronger. Both products and services can be had online because retailers are making it easier to access information and customize the user experience. We’re strong believers in this too – the easier and more integrated calendaring of SquaredOut epitomizes this by taking calendaring, once thought to never be digital, to today’s web based platform that allows you to follow, share and discover calendars from people and businesses alike. We expect the push to go digital to continue to grow, allowing for more tasks to be completed online through innovative website and platforms. What do you think will be the next online trend or innovation? Let us know what you think!

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Step-by-Step tutorial on how to implement the SquaredOut widget into your website

May 7th, 2013 | by | calendar widget, how to guides, squaredout


Once you have completed the registration process required to set up a SquaredOut widget you will be directed to the widget creation dashboard. This is the central location where you control your widgets. You can create, design, and delete widgets, assign admins, or change your account settings all from this location.

Since this is the first time your creating a widget, the add a new widget screen will popup.

Add A New Widget
Add A New Widget

Enter your widget’s name, and press the Add A Widget button.

Once added, you will now see the Widget Design Process title at the top of the page will have your new widget name.

Widget Name
Your Widget Name

The next step moving forward is deciding to create a new calendar or use an existing one. For those of you who are new to SquaredOut, select create a new calendar. If you have already created a calendar using SquaredOut, feel free to select an existing calendar.

Add A New Calendar or Select An Existing One
Add A New Calendar or Select An Existing One

Once selected a popup will display asking you to create a new calendar. Name your calendar and press Add A Calendar.

Add A New Calendar
Add A Calendar

Once added, you will see that your calendar is now linked to your widget.

Add A New Calendar Linked
Linked Calendar

If you selected to choose from an existing calendar, the popup will display a drop down of your existing calendars. Once selected it will be linked to your widget.

Add A Existing Calendar
Select An Existing Calendar

Note: You can link multiple calendars to a single widget depending upon which widget package you purchased.

Moving on to step 2, you will see you have two choices to select from. You can create a widget for your website, facebook page, or both. For this demonstration we are going to create a widget for your website, so select Website Widget. Click next to go to step 3.

Add A New Calendar
Create A Widget for A Website or Facebook

For step 3 you need to add the URL where you are going to be hosting your widget.

Add A New Website
Enter A Website URL

Ex: http://www.yourwebsitegoeshere.com. Note: Depending on your package selection, you can add multiple URL locations to this widget.

Click on the Add A New Website button and you will see a popup display. Type in your website, and click save.

Add A New Website
Enter A Website URL and Click Save

Once you have clicked save you will now see that the website you have entered is now linked to this widget.

Add A New Website Linked
Linked Website

Click next to go to step 4 the design process.

This is the fun part. This is where you get to choose a widget design, and color it to fit your branding. There are four types of widgets to choose from. Calendar Widget, List View Widget, Multi-Event Widget, and Single-Event Widget.

To help you decide which widget to choose from, we are going to break down each widget type. They are as follows:

Calendar Widget – The Calendar Widget is your basic month view. All events are displayed in month view, and you can cycle between month and list views with month view being the primary view.

Calendar Widget
Preview of Calendar Widget

List View Widget – The List View Widget displays all events in a list view. You can cycle between month and list views with list view being the primary view.

List View Widget
Preview of List View Widget

Multi-Event Widget – The Multi-Event View Widget displays multiple events at one time. You can choose from some of our advanced display widgets such as our hover widget, flip widget or ticker widgets.

Multi-Event Widget
Preview of Multi-Event Widget

Single-Event Widget – The Single-Event View Widget displays a single event at any given time. You can choose from two advanced display widgets, the flip widget, and hover widget. You can also cycle through events by clicking on any of the arrows on the widget.

Single-Event Widget
Preview of Single_Event Widget

Select the widget type you would like to create.

Once selected let’s move on to our next category Event Format. All widget types have the category Event Format except the Single-Event Widget. This is because the Single-Event Widgets are an all-in-one event where you don’t need to clarify how you are going to view more information about an event. For all other widget types, we need to clarify how to display more information should someone click on the event for more information.

The Event Format types are as follows:

Popout – Your standard popout that displays more information.

Popout Tall – A taller version of the popout.

Read Event – A large read event view that displays more information.

Read Event Medium – A medium sized read event view.

Read Event Small – A small sized read event view.

Event Format
Select An Event Format

Select a format that is to your liking.

The next section is list view type or view type depending on which widget type you selected. If you selected Single-Event Widget, you won’t have this option. The list view type is exactly what is sounds like, the type of list view you would like to display. They are as follows:

List View – This is your standard list view, which displays basic information such as photo, description, date, time, and location.

List View No Description – This view has no description just image, date, time, and social features.

List View Small – This view is a smaller version of your basic list view built for sidebars.

List View Text – This view is just a text version of the list view with no images.

List View Wide – This view is called list view wide because it takes up more space, but includes both a map as well as larger social features.

List View Type
Select A List View Type

If you have selected the Multi-Event View Widget you will have to select from a view type. The view types are as follow:

Boxes 2 x 2 – 2 boxes in 2 rows with single event in each box. Each box on hover displays more information.

Boxes 4 x 4 – 4 boxes in 4 rows with single event in each box. Each box on hover displays more information.

Boxes 5 x 5 – 5 boxes in 5 rows with single event in each box. Each box on hover displays more information.

Boxes Small – Small version of the boxes.

Event Ticker Large – Large ticker that animates events across your page.

Event Ticker Small – Small ticker that animates events across your page.

Flip Boxes 3 x 7 – All in one box that tells you all the info you need to know. On click of more button, box flips to display more info on the back of it.

Hover Boxes 2 x 4 – Larger boxes that are displayed in 2 columns, and 4 rows.

View Type
Select A View Type

If you selected the calendar widget type, you will see a dropbox where you can select a calendar view. This view is the standard view that will display on your widget. Most people choose month view.

Calendar View Type
Select A Primary View

For both the calendar and list view widget types you will see a section for your calendar bar. The calendar bar is a great feature for those of you who would like to add multiple calendars to a single widget. When you select this option, your calendar bar will display on the lefthand side of your widget. The benefit to this is people who view your widget can select which calendar to display. They can toggle on or off the calendars they like, and the events associated with that calendar will update accordingly. You can also add a link to the location where your website logo is on the web, and this will be added to your cal bar thus branding your cal bar. If you want to display this check show.

Calendar Bar
Add A Calendar Bar

If you are creating a calendar type widget you have one more option to select from and that is View Buttons. View buttons are the location where you can turn on which views will be displayed on your calendar widget. Simply check or uncheck the views you would like to be displayed on your widget, and your widget will update accordingly.

View Buttons
Select Which Views Will Be On Your Widget

The next few sections are included on all widget types. The first section being Widget Size. To make choosing a widget size easier for you we have created three sizes. Those sizes are small, medium, and large. If those sizes don’t work for you, feel free to enter your own custom dimensions for your widget.

Widget Sizes
Select A Widget Size or Create A Custom One

In the next section down you can start customizing the look and feel of your widget to fit your brand. The Heading Colors section is the section of the widget where the date, views, date selector and arrows go. You can enter either a custom color code using the RGB color code which is displayed as #ffffff (white) or you can select from our presets dropdown menu.

The section below Heading Colors is Day of the Week Colors. This is the section where the days of the week will display. Enter your custom color or select from the presets dropdown.

Color your widget
Select Your Heading and Day of the Week Colors

The MOST IMPORTANT part of this whole process is this next part Updating Your Settings. Whenever you make any changes to your widget you have to click Update Settings. If you don’t and click on either next or back, all of the changes you made will be lost. You will know when your changes have been accepted when the word Updated displays at the top of the widget steps.

Update Settings
Click Update Settings To Save Your Settings

Once your widget type is chosen, and you have selected all of your formatting and branded your calendar, click on the next button to preview your widget. On the Preview Widget tab, which is step 5, you will see a preview of your widget. To see a full page preview of your widget click on the Preview Widget button, and a popup will display the actual size of your widget. If you wish to make changes to your widget simply click back or click on step 4, make your changes, click update settings, and next to preview your changes.

Preview Widget
Preview Your Widget

Once your happy with how your widget looks, click on step 6 or on next.

Step 6 is where we generate the code needed to add your widget to your website. What you need to do is copy the iFrame code on step 6, and paste this code into the location of your site where you want your widget to display.

Pasted Code
Pasted Code Into Website

This is what your pasted code should look like. Note: For some of you who aren’t familiar with html coding, you may need to have a web designer paste the code into the location you want your widget to go. Once they add the code into your site, you wont need them to re-paste the code if you make changes unless you change the size of your widget.

What widget looks like on website
Finished Widget On Website

That’s it. Once the code is on your website your widget is up and running.

This takes us to step 7, adding events to your calendar widget.

Now that your widget is up on your site its time to add some events. In step 7 you can choose to either add events individually or import them from an existing calendar such as your Google, Yahoo, iCal, or Outlook calendars.

add an event
Add Events To Your Widget

This brings us to the end of this tutorial. If you are having any problems completing this tutorial please feel free to contact support at support@squaredout.com.

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The much-anticipated SquaredOut iPhone App is here

February 28th, 2013 | by | mobile app, squaredout


We are proud to announce the release of the SquaredOut iPhone app.

Download the SquaredOut Mobile App

In this article we are going to break down each section of the app, and go over each sections features. So let’s get started.

To start off, when you first download the SquaredOut iPhone App and launch the application, you will gain access to a page that looks like the one below.

SquaredOut mobile app logged out screen

Per the iTunes developer agreement we can’t require any individual to have to create an account to use our app. So we decided to allow individuals to be able to at least search for events without having to first either register for a SquaredOut account or sign in. So this first screen you see here is SquaredOut meeting those requirements. Once you register or login you will gain access to all aspects of the app.

So let’s jump right into the app itself. After you either register for an account or sign in, you will see the main menu as below.

SquaredOut mobile app main screen

There are six categories in the SquaredOut app. View calendar, search, add event, messages, my profile and settings.

View Calendar

The first category is View Calendar. In view calendar you can access your calendar of events in both month and list views, as well as your Cal Bar.

SquaredOut mobile app month view screen
Month View

SquaredOut mobile app list view screen
List View

Your Cal Bar allows you to turn on or off calendars you are following, and the events associated with those calendars will display in both your month and list views accordingly. You can also add an event from any section of view calendar as well.

SquaredOut mobile app cal bar screen
Cal Bar

To view an event simply click on it, and you will see all the info for that event such as date and time, description, location, and its associated calendar. If it is an event you created, you can also edit and update all from the same screen. Once updated, it is broadcasted in real-time to all other media outlets your calendar is connected to.

SquaredOut mobile app view event screen
Event View

You will also find social features embedded into each event. You can tweet about it, like it, share it or send the event info to any of your Facebook friends.

SquaredOut mobile app social features screen
Social Features


The next category listed is Search. Now search is truly amazing. With our built in search engine you can search for over 5 million events and calendars. Our goal was to make it both fun and easy for you to search for events and add them to your calendar, as well be able to do it all from a single location.

When you first come into the search category you will see that you can do a traditional search, as well as search any one of our pre-defined search categories. For example, click on food and you will receive all results in the food category for both calendars and events. If you know exactly what you want to search for such as wine classes, you can simply type “wine classes” into the traditional search bar, and you will get back all results related to wine.

Now the default search settings are set to display both calendars and events. The distance is set to any, and the timeframe is set to anytime. If you would like to change any of these settings you can do so by clicking on the settings cog located on the menu bar.

SquaredOut mobile app search screen

This will take you to search settings where you can update your settings to narrow your search results.

SquaredOut mobile app search settings screen
Search Settings

Under search settings you can narrow your results to the following:

Category – Select whether you would like to search for calendars, events or both.

Distance – Select 1, 5, 10, 30 or 50 miles from event location. Select any if you don’t want to narrow your results to a specified distance.

Location – Either enter an address or use your current location.

Timeframe – Select to display events today, tomorrow, this week, this weekend, at anytime or select your own dates.

Once you have found a calendar or event you like, you can either follow the calendar or add the event to any of your calendars. To add an event to your calendar you simply have to click on add to calendars, and select which calendar of yours you would like to have the event displayed on.

SquaredOut mobile app follow calendar screen
Follow Calendar

Add Event

SquaredOut mobile app add event screen
Add Event

The next category is add event. We briefly mentioned how to add an event in the view calendar section, but we are going to delve a little deeper into the full functionality of add event.

First off, it’s very important when adding an event, to add an image. We find that events with images are viewed more often than events without an image. So when you’re creating an event, be sure to add an image.

Adding an image is easy. In the add event category, it’s the first option to choose from. When you click on choose image, you can either select an image from your device, or if your using a phone, take a photo and upload it.

Next is the title of your event. Try to keep it short and to the point. Long titles can get cut off and take up too much room.

When adding your start and ending times for an event, the shortest period of time you can make an event is 1 hour. If its an all day event, simply check the all day box, or if the event spans a few days, just select the dates of the event and your good to go.

It’s also important to add a description to your event. It doesn’t have to be long. The point is to provide more detailed information regarding exactly what people can expect when attending the event.

If you would like to link this event to multiple calendars you can do so under Link Cals.

It’s always important to include the address to any event. You would be surprised how many times people forget to do just that.

To give people searching for your events a chance to get even more information, we have implemented the option to enter in a website URL. So if you have multiple ways in which you are marketing this event, don’t forget to include them.

If your event is going to cost something, it’s very important to get that message across. You don’t want people coming to an event only to find out its either not free or more money than they were expecting. We are also working on implementing the option for people to purchase tickets to an event, so this is a great area for you to collect your fee upfront.

Also contained in the add event are the options to add reminders. When a reminder is set, you will simply be notified via text of the event coming up. You can set your reminder to minutes, hours or days depending on your preferences.

Last but not least is the repeat function. If you have an event that is ongoing you can choose to repeat that event instead of having to create it time after time. Just select whether you want it to repeat daily, weekly, monthly or yearly and it will automatically do so.


The next category is messages. This is where you receive invites to events or calendars. You can also send and receive messages from friends. Currently you can only send an invite using the website app. In our next release, you will be able to send an invite from your phone as well. We will notify you as to when that release will be.

SquaredOut mobile app messages screen

My Profile

Our next category is My Profile. My profile helps your friends connect with you when you’re inviting them to a calendar or an event. The more info you fill out, the better because it helps your friends identify you.

Another good reason to fill out your profile is that we take the date entered into the location and time zone fields, and use them to help narrow your search results.

SquaredOut mobile app my profile screen
My Profile


The settings category is where you can change your password, log out, learn about SquaredOut, and review the terms of use and privacy policy.

SquaredOut mobile app settings screen

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Which SquaredOut Website Calendar Widget Package Is Right For Me?

February 21st, 2013 | by | calendar widget


Which SquaredOut Website Calendar Widget Package Is Right For Me

With the successful launch of SquaredOut’s website calendar widget, a common question many might ask themselves is which calendar widget package is right for me?

In this article we are going to break down each package as well as the major benefits to help make your decision an easier one.

First off let’s answer the question of why purchase a website widget at all.

Our original goal here at SquaredOut was to make it easier to discover events, add them to your calendar, and share those events with your friends. That goal hasn’t changed, and you can still do everything we mentioned. But we realized for us to have great events to discover, we needed to attract some great businesses and help them with promoting their events. So we decided to develop a way for businesses to promote their own events on their website.

That’s where the SquaredOut website calendar widget came along. Not only are we making it easy for businesses to promote their events on their own website with the calendar widget, but at the same time, everytime they add an event to their calendar widget, that event get’s added to the SquaredOut internal search engine, where anyone can search and discover events. But SquaredOut didn’t stop there. SquaredOut has taken it a step further with real-time event syncing. What does this mean? With real-time event syncing, everytime an event is added to your website widget, it is broadcasted to SquaredOut’s website and mobile applications. All you need to do is publish once and you could potentially reach millions of people. In addition, we have made it easy for people to follow your calendar and events, promote them, add them to 3rd party calendars such as Google, Yahoo, Outlook and iCal, and share them socially with their friends.

But that’s enough on why you should purchase a website widget, let’s get back to the point at hand in determining which calendar widget is right for you.

To start off let’s go over each package and break down the benefits.

FREE Widget

The first package would be the FREE widget. Obviously the biggest benefit to the FREE widget is that it is free, and doesn’t cost you anything. It’s very simple to set up and get started, and you can select both month and list views. The free version though does come with some catches. Since it’s free, SquaredOut retains the right to add ads into your widget as well as you have to keep SquaredOut’s logo visible at all times. Don’t get me wrong that to some this may seem as a disadvantage, but we keep the ads to a minimal, and the SquaredOut logo is very small and doesn’t get in the way. You also are putting the events you add to your widget in front of the thousands of SquaredOut users, potentially increasing the marketability of your event. Your event also shows up in SquaredOut’s internal search engine and mobile application.

If you don’t mind a few ads, you can create your FREE widget here.

Basic Widget

The next package is the basic widget. Now the basic widget is exactly that, basic. It comes with a few extra bells and whistles, most notably that you don’t have to worry about ads. You still have to retain the SquaredOut logo, but you get some extra options to go along with not having ads.

Those options are:

  • 3 widget template designs to choose from
  • You can create a total of 3 calendar widgets
  • Upgraded analytics including the number of event clicks, shares, tweets, emails, widget views and demographics
  • Your own personal dashboard
  • 100 SEO keywords for promoting your events in SquaredOut’s search engine
  • Installation Support as well as your own personal account manager

If you feel that the basic widget is the widget for you, sign up here.

Standard Widget

Moving on, the next package is our standard widget. This is our most popular widget and find it provides our users with the best value. There are no ads as well as no branding and you gain access to some extra widget templates. The extra added features for this package are:

  • 5 widget template designs to choose from
  • You can create a total of 5 calendar widgets
  • Upgraded analytics that include everything from the basic package as well as the number of 3rd party integrations (meaning how many people added your events to their 3rd party calendars like Google, Yahoo, and iCal), and the number of referrals.
  • 250 SEO keywords for promoting your events in SquaredOut’s search engine
  • Installation Support as well as your own personal account manager

If you feel that the standard widget is the widget for you, sign up here.

Deluxe Widget

Our next package is our high end package that comes with all the bells and whistles. The deluxe widget comes with everything that the basic and standard widgets come with, but we added some special extra features. Those features are:

  • 10 widget template designs to choose from
  • You can create a total of 10 calendar widgets
  • Upgraded analytics that include everything from basic and standard packages as well as goal and conversion ratios, and 3rd party api integration
  • 500 SEO keywords for promoting your events in SquaredOut’s search engine
  • Installation Support as well as your own personal account manager
  • Professional Calendar and Event Customization meaning we help you with your design

If you like the extra attention received from this package, feel free to sign up here.

So those are the four widget packages to choose from. If you would like to review the full list of features for each package you can do so here.

Enterprise Widget

We also provide an enterprise package for companies who would like to white label our software. For this package the sky is the limit because their is no cap on what you receive. We take our software and completely implement it into your companies brand to make it look and function like it was created by you. If you are interested in white labeling our software through the enterprise package, feel free to contact us here.

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A New Partnership is Formed and You’re Invited to Participate

February 15th, 2013 | by | partnership


SquaredOut has formed a new partnership with SaaSMax

SquaredOut is very pleased to announce a partnership with SaaSMax. The SaaSMax Channel Marketplace will help to build great awareness for the SquaredOut calendar and event widgets through its expansive reseller network.

If you are a web developer, marketing firm, solution provider, managed service provider, Internet or web consultant please consider recommending the SquaredOut event marketing widgets to your clients and earn recurring commissions through the SaaSMax marketplace.

Thanks to all our supporters and clients for the ongoing support and please don’t hesitate to contact SquaredOut or SaaSMax for more details on moneymaking opportunities.